Your marketing degree from Southwestern will prepare you to undertake and manage the processes of developing a consumer audience and of moving a product from producer to consumer. You will explore buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

The marketing concentration within the BBA prepares students to meet the marketing challenges of today’s organizations. Hands-on projects are used to encourage creativity and build marketing skills. Students completing this academic option will be prepared for job opportunities in advertising, sales, e-commerce, product line management, new product development, and customer relationship management.

*Refer to:  Core Requirements Page to get more information about the basic classes.

MKTG 241 Public Relations   3
MKTG 350 Consumer Behavior   3
MKTG 351 Advertising 3
MKTG 443 Marketing Research 3
MKTG 452 International Marketing   3
Electives   3
Total: 18

Electives to be selected from the following courses

BUAD 250 Project Management and Leadership 1
BUAD 251 Project Management 3
BUAD 453 Cross-Cultural Studies 3
COMM 247 Publication Design 3
COMM 248 Digital Graphic Design 3
COMM 335 Persuasion 3
COMM 343 Visual Communication 3
MKTG 237 Video Production 3
MKTG 442 Applied Public Relations and Advertising 3
MKTG 492 Business Internship 3